The story of A/W '21
Our A/W '21 collection - SALT OF THE EARTH is inspired by the multitude of salt pans that dot our beautiful country, their people and surrounds. From the well-known Makgadikgadi salt pans which is of the largest in the world, formed from an ancient lake and is home to the Bahurutshe tribe and San, the baobab and our wondrous flamingos to smaller gems such as Sekoma Pans.
Our Mosadi wa Maru - woman of the clouds dreams calmly in the cool of the Kalahari desert. Wandering upon the hardened salt pans, she knows the richness that lies beneath her. Her tribe guides her with strength like the baobab rooted in the ancient lake. Spotting flamingoes in her wander, synchronised in their movements she celebrates their flamboyance and inter-dependence. Their sustenance is held by moving small pools of salt water. They move where they are sustained. They are just as we are.
Made to be worn everywhere and every way beneath them, every piece of Maru is an ode to Setswana - our beautiful names, words and sayings. Many are named after women who are held close to Maru.
The fabrics used to create this collection are all organic and have been carefully constructed by local craftspeople, in cotton, rayon, silk and mohair. These luxury natural fabrics allow our bodies that carry garments, to breathe, and the earth to, too. They’re light and airy, though lock heat in for the cold season, following simple structure in its lines. Each piece is made to be worn interchangeably with one another, plain or adorned.
We ascribe ’SALT OF THE EARTH’ to all these elements.
We hope you love our first ever A/W ‘21 as much as we enjoyed creating it!
Tsamaya le rona ko tlase ga maru!
Journey with us beneath the clouds!
Photographer: Wenzile Dube
Make-up artist: Anthea Kingg
Models: Boitumelo Gabbana + Leloba Jefferis